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Press release copywriting

If I had to choose just one channel of marketing it would be public relations (PR). PR enables you to reach large audiences in specific sectors for relatively little cost, and it’s also great for SEO as it drives users to your website via backlinks on popular media sites.
 

PR is used to distribute all kinds of news and information which will:

● Increase brand awareness and credibility
● Increase website visitors
● Increase internal data
● Improve customer satisfaction
● Increase sales
● Demonstrate your knowledge
● Attract skilled employees
● Build a reputation in your chosen markets
● Show audiences what you stand for
● Help you to win industry awards
● Protect your brand and reputation

As your press release copywriter and public relations agent, I have a full understanding of how the media industry works and how to get published. Press releases need to be written in a format that quickly communicates a key message so that it stands out to editors, and they must be relevant, interesting, and factual.  

I have been writing trade media content for more than 20 years and have long-standing relationships with editors across multiple business sectors, both here in the UK and internationally. I write press releases, articles, and editorials about business news, products, services, people, financial announcements, awards, social initiatives, sustainability, market research, and case studies about customer projects.

It’s worth noting that having your own experienced public relations agent not only shows that you are professional and care about your reputation, but it will also help to protect your brand if things go wrong i.e., a product recall, a business, reputational or financial issue, or if there’s been an accident at work.

If you want to raise your business profile in your business sector, increase sales enquiries and attract new employees or business partners, please get in touch today.

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